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Beyond Commuting: The Culture of Performance and Leisure Riding
While utility is paramount, India's two-wheeler story has a thrilling performance chapter. The premium motorcycle segment (above 300cc) is one of the fastest-growing niches. Brands like Royal Enfield have cultivated a cult following, embodying classic style and leisure touring. International giants like KTM, Harley-Davidson, and BMW Motorrad have also established a strong presence, catering to the growing tribe of enthusiasts.
This segment is driven by rising disposable incomes, aspirational value, and the development of a robust riding culture with clubs, group rides, and touring events. For these riders, a motorcycle is not just transport; it's a statement, a passion, and a ticket to adventure, signaling the maturing and diversification of the Indian two-wheeler market.
FAQ
Q: Why is Royal Enfield so popular?A: It offers a unique combination of classic, timeless design, thumping engine character, and a strong sense of community and heritage that resonates deeply with buyers.
Q: Is the…